My professional growth and development began even before I graduated from university; back in 2009, I worked as a correspondent for editorial publications, interviewing celebrities and covering social events. My first professional opportunity came in 2010 with an ambitious project called Razor Monkey—a pioneering magazine that became the first digital publication in Venezuela and gained international recognition by openly involving photographers from around the world.

​

After growing within the magazine as a writer, producer, and editor, I decided to further develop and expand my knowledge by pursuing a postgraduate degree in Creative Copywriting in the heartland of Latin American advertising: Argentina. Award-winning professors, including Cannes Lions winners and major industry leaders, taught me the human, ambitious, and relentless side of creativity.

​

Upon returning to Venezuela with a stronger portfolio and professional profile, I joined Leo Burnett Worldwide as a junior copywriter, where I won account pitches and national awards for various campaigns, thanks to the amazing professionals and creatives I had the chance to work with. After some time, I felt inspired to start a new journey and co-founded a family-run agency called Laserarte.

​

With Laserarte, I successfully managed both private and public accounts, becoming unstoppable as a creative and a role model as a professional.

However, the country's situation made it difficult to maintain a good quality of life, so I decided to take a leap and move to Argentina. In Argentina, I spent several years away from my true calling, but in 2020, I got the opportunity to lead an entire advertising team as a senior for a company committed to decentralized finance and the digital economy: Kripton Market. At the same time, I joined campaigns focused on building a better world by becoming part of the team at the Compromiso Inflamable, where I continue to grow and gain inspiration every day.

​

 

​